Hereby we give 5 ways to increase the visitor numbers of your website yourself.
1. Take care of the content
A nice way to get extra visitors is via search engines. These search engines regularly visit your website and scan the pages. With 200 points they will see which position your website will receive the results. The higher the position, the more visitors. Here, only the top 10 is interesting for you as a company and preferably the top 3. A clear strategy for search engine optimization is therefore essential.
One of those 200 points that the search engines look at is clear and informative content. This consists of both texts and images. Each page is viewed and gets its own position in the search engine. It is important to set your own goal per page.
Example:
Flower shop Lelie has - in addition to the bouquets that are sold in the store - an extra service, namely Wedding bouquets. It is therefore important to describe this service separately on a separate page. At http://www.bloemenwinkellelie.nl/trouwboeketten a special page has been created that provides all information about this separate service.
From the market, Bloemenwinkel Lelie will ask whether bouquets can also be delivered. An extra service is added, time for a new page. At http://www.bloemenwinkellelie.nl/bloemen-bezorgen clearly describes the possibilities for having flowers delivered. A new page in the search engine for a new keyword. An extra opportunity to get visitors to your website.
2. Linkbuilden: The relations of your website
In addition to content, search engines still look at 199 points. Another aspect of this is the number of relationships you have in your website portfolio. Concretely this means; how many websites have a link to your website. Sometimes it can be easy to get extra links to your website, think of the sports club you sponsor or a colleague company. But with this, you will probably only get a few links. You can make quick steps by logging in to start pages or company indexes. Pay attention to this, too much is not accepted by the search engine. A few places where you can easily place your link:
- Home.nl. Report your link to a home page about your topic. For Bloemenwinkel Lelie this can be http://bloemisten.startpagina.nl/.
- Business guides. Easily add your company, often you can place a link here.
- Colleague companies in the neighborhood. Ask colleagues to place a link to your website.
- Suppliers. Ask suppliers to place your website as a point of sale.
3. Google Places: Are you on the map?
In the Netherlands, the most used search engine is Google. For years, Google has the largest market share and the expectation is that this will remain the same for a while. So when we speak of optimizing for the search engine, we actually mean Google.
Google aims to offer the visitor the best possible result. When we search for a florist in Groningen it is also easy that the results are visible on a map. Google Places provides the basic information about the company. As the owner of the company, you can claim the company. You will be given the opportunity to add extra information such as your opening hours, images, a short introduction and your website. This will give Google more information about your services, which increases the chance that you will be linked to the right searches.
As you can see in the picture, Google shows the results very high in the results. A must for every company.
To sign up for Google Places, visit the following link: http://www.google.com/mycompany
4. Be social
Social media can no longer be ignored in today's society. With 9 million users in the Netherlands, Facebook is the largest social media platform you could focus on. Creating a company page is free and easy to set up yourself. You do need a Facebook account yourself. Social media lends itself perfectly to making campaigns and offers known in a cheap way.
Try interacting with your customers on social media. Challenge them to respond or visit your website.
Example:
Mistake: "Flower arrangements delivered at the wedding in Winsum". This sentence does not challenge to leave a comment. A better variant could be: "Beautiful flower arrangements placed at the wedding of Ron and Kim. What do you think?".
5. Advertising: direct result
Advertising remains an opportunity to bring your company or website to the attention. On the internet, it is possible to place a banner on websites with many potential customers. For Bloemenwinkel Lelie, for example, it might be interesting to rent a site at http://www.trouwen.com/.
Another possibility is paid to advertise on Google. Especially in new websites, the positions in the search engine will first be disappointing. A high location needs time and attention. When you want to be directly at the top, you can use the advertising capabilities of Google. The costs depend on the number of clicks on your message. The costs per sale are important when you run an advertisement on Google. Keep an eye on how many visitors you need per sale and see if the costs of advertising are in proportion to your margin.
Have all of the above been implemented? But still not satisfied with the number of requests via your website? Together we look at a specific strategy for your organization. Always with your budget and goal in mind.